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Who needs Prop 79 for drugs in California ?

Proposition 79 would use the purchasing power of the State of
California to negotiate the best price for up to ten million
Californians, who now pay more than anybody else in the world
for prescription drugs.

* Prop. 78 is completely voluntary for drug companies: they
are free to choose whether or not to offer discounts.

* Prop. 79 has an enforcement mechanism. If a drug company
refuses to provide discounts, the state can shift business away
from that company and buy more from other drug companies that
offer discounts.

Above is from the so-called Better California campaign site for
Prop 79 *.

Klingian Question of the Day:
What is preventing buyers from comparison shopping
between drug companies, either now or under Prop 78 ?

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