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Cool is when you aren't

Hips are about sexuality.
-- Joel Piaskowski, chief designer at the Hyundai Kia Design
and Technical Center in California.

Hips are also about hipness, or youth.

But these judgments are often made by designers and auto executives
who are no longer young. Something may seem hip to them because it
evokes their past; to young people, something may be cool because it
envisions their future.


Kids today play video games with cars from age 5.
They have an idea of the dynamics of a vehicle for
years before they actually drive one.

Referring to two favorite cars among gamers, the
Subaru Impreza WRX and Mitsubishi Lancer Evolution,
he added,

They are likely to be more attached to a WRX or Evo
than anything they see on the street.

-- Franz von Holzhausen, the former G.M. designer whose sketch was
snatched by Bob Lutz, G.M.'s product chief, and turned into the Pontiac
Solstice. Mr. von Holzhausen joined Mazda's California design studio early
last year.

2006 January 15
Design: In Detroit, the Rebirth of the Hip(s)


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