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Savy viewers

The Comedy Central audience is more serious than its reputation
allows. The public may still think of the “Daily Show” and “Colbert Report”
audience as a group of sardonic slackers, Gen-Y college students
who prefer YouTube to print. But publishers say it’s a much more
diverse demographic — and more important, a book-buying audience.

“It’s the television equivalent of NPR. You have a very savvy, interested
audience who are book buyers, people who do go into bookstores,
people who are actually interested in books.”

-- Martha K. Levin, of Free Press.


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