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Culture of credit

Overheard on the internet:

I remember working on an ad campaign for MCI-Sprint at my first agency job out of college. It targeted the poorer areas of Philly, Camden, Newark, etc. The point of the campaign was that you did not have to have good credit or have to go through a credit check in order to receive a phone. When it launched the second question the people were asked was "what credit card would you like to use"'. Not one person at corporate could figure out that people with poor credit generally don't have credit cards.

Posted at Brownstoner by: anon at May 30, 2007 12:06 PM


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