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Germanity in auto advertizing

Good rant about car ads

The other side of the equation? VW's "Un-Pimp Mein Auto" spots. Swedish actor Stormare is obviously playing off his Uli Kunkel/Karl Hungus character from Lebowski, and while it should be funny to see Stormare goofing on Deutschland, VW poking fun at itself and to watch ludicrous tuner cars get lunched in ridiculous ways, it's too fratty and over-the-top. The wink; the nod; they are too broad. Instead of just being clever, they shout, "Let's show you how clever we really are in a bro-down kind of way. Seth Stevenson has an excellent deconstruction of Crispin Porter + Bogusky's recent ads over at Slate.

mixed metaIV.

It's really hard for me to enjoy the sound of the engine with all that yacking;
I'd rather not carry the extra weight.


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