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In coverage of recession, few rays of hope

"The headline that you will never hear is 'The market was down 110 points, a random fluctuation in a very complex system,' " said Eric Schurenberg, the former managing editor of Money magazine who is busy building -- get this -- a financial Web site for CBS. "No one has ever known what was going to happen, but there is this temptation to act like you did. But that fantasy has been exploded."

To engage their audience, business journalists need to act like things are changing all the time. As it turned out, what didn't change much was the fundamental lessons: have a diversified portfolio, don't buy more house than you can afford, don't take on more debt than you can support, or trade on the margin.


-- David Carr

THE MEDIA EQUATION
This Just in: The Market Is Still Dead
By DAVID CARR
Published: February 16, 2009
Financial journalists still can't figure out how to cover the recession.

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