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Are safer smokes safer ?

The law also prohibits advertising that products carry a lower health risk than traditional cigarettes without F.D.A. approval, a provision aimed at ensuring that such claims are scientifically valid not only for individual smokers but also for the population as a whole, including nonsmokers who might be enticed to smoke if they thought a cigarette was low-risk.

Big Tobacco Strikes Back
Published: September 7, 2009
The tobacco industry has a long, sorry history of pretending to market only to adults while surreptitiously targeting young people.


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