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Whitopian migration results from tempting pulls as much as alarming pushes

When those pop-up lists beckon you from your Web browser ("Retire in Style: Fifteen Hotspots!"), or those snappy guidebooks flirt with you from the bookstore shelves (America's 25 Best Places to Live!), ever notice how white they are?
Whitopian migration results from tempting pulls as much as alarming pushes. The places luring so many white Americans are revealing. The five towns posting the largest white growth rates between 2000 and 2004 -- St. George, Utah; Coeur d'Alene, Idaho; Bend, Oregon; Prescott, Arizona; and Greeley, Colorado -- were already overwhelmingly white. Certainly whiter than the places that new arrivals left behind and whiter than the country in general. We know why white folks are pushed from big cites and their inner-ring suburbs. The Whitopian pull includes economic opportunity, more house for your dollar, a yearning for the countryside, and a nostalgic charm.

Most whites are not drawn to a place explicitly because it teems with other white people. Rather, the place's very whiteness implies other perceived qualities. Americans associate a homogeneous white neighborhood with higher property values, friendliness, orderliness, cleanliness, safety, and comfort. These seemingly race-neutral qualities are subconsciously inseparable from race and class in many whites' minds. Race is often used as a proxy for those neighborhood traits. And, if a neighborhood is known to have those traits, many whites presume -- without giving it a thought -- that the neighborhood will be majority white.

Searching for Whitopia: An Improbable Journey to the Heart of White America (Hardcover)
by Rich Benjamin (Author)

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