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Whenever people make decisions, there's money involved -- Charlene Li

"Google's made a lot of money helping people make decisions using search engines, but more and more people are turning to social outlets to make decisions," said Charlene Li, founder of Altimeter Group, a technology research and advisory firm. "And whenever people make decisions, there's money involved."

Determined to Crack the Social Code
Published: October 17, 2010
Google likes to have its finger on the pulse of the Web, and that's becoming harder to do as users increasingly use closed networks like Facebook.


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