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NYT readers are middle class

The median income of a NY Times subscriber in 2009 was $115k to $119k.

The aspirational positioning of their well educated readers may explain the appeal of newspaper stories about the guilt felt by benevolent yuppies when they have to lay off their nannies and housekeepers during the current financial crisis. Or how about this one, about the middle class keeping energy costs down on your vacation home.


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