Questions like 'What do we do next?' and 'Who needs to make a decision today?' are handled inefficiently now. It's why there are so many meetings in companies
Mr. Girouard said that Google Apps would introduce even more features with Google+ over the next few months. "We're headed to a place where all productivity is inherently social," he said. "Questions like 'What do we do next?' and 'Who needs to make a decision today?' are handled inefficiently now. It's why there are so many meetings in companies." Social networks in business, he said, could be faster, less formal and more efficient.
Social networking "is the next phase of what we're going to do in business," said Mr. Girouard.
-- David Girouard, who runs Google Apps for Business.
TECHNOLOGY
Mixed Results as Google Enters Microsoft's Turf
By QUENTIN HARDY
Published: November 20, 2011
Google has lured some small businesses away from Microsoft Office by offering similar features at lower cost. But big companies have been harder to land.