Doctors orders, replayed until understood
Another promising investment: In-room televisions that walk a patient through a doctor's orders - from bed rest to getting prescriptions filled.
"Like while you're in the hospital, they educate you on the TV so that you cannot see your shows until you've gone through the education, and they test you," she says.
It's a bit like not getting dessert until you've had your vegetables. Maybe this all sounds incredibly simplistic, but venture capitalists say one of the trickiest things about this new world of investing is that their returns, in many cases, hinge on humans changing their behavior. And that's a lot harder than building a robot.
Forget The Robots: Venture Capitalists Change Their Health Care Investments
March 09, 2012
by Sarah Varney