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Darkside of Facebook $FB ?


Ross Douthat takes dyspeptic pleasure from Facebook's hard landing, which had Bloomberg Businessweek declaring the I.P.O. "the biggest flop of the decade" after five days of trading. Of all the major hubs of Internet-era excitement, Mark Zuckerberg's social networking site has always struck me as one of the most noxious, dependent for its success on the darker aspects of online life: the zeal for constant self-fashioning and self-promotion, the pursuit of virtual forms of "community" and "friendship" that bear only a passing resemblance to the genuine article, and the relentless diminution of the private sphere in the quest for advertising dollars.

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