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The primacy of Interaction Design

The primacy of Interaction Design

The new digital landscape in which entrepreneurs operate is no longer dominated by sales-driven cultures, or by the need to deploy and maintain infrastructure. Instead, amazing products, products that are often bought rather than sold, dominate this new landscape.

Designers of these products are increasingly in direct touch with their users. We have spoken of this product-driven versus sales-driven change, and it impacts every sector we invest in. Design moves to the center. We believe designers are choosing urban life in the city over suburban life elsewhere.

-- Benchmark

One of the things we love to do is come to a neighborhood before the rest of the world does. We did that with Union Square. We did that with Gramercy Tavern in the Flatiron district. We come down here to Battery Park City, there's a real dearth of restaurants down here."


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