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Design for twitter favico, not fax legibility in 2013

University brands have to look fresh and new, not only to impress prospective donors but also so they can translate well on the multiple platforms their logos will live on -- including mobile phones, Web sites and tablets, Mr. Simon said. "The old standard used to be for a designer, 'Does it fax?' " Mr. Simon said. "Now it's, 'Does it work as a Twitter icon?' "

-- U Cal newlogo


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