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Aeon magaine


People say Aeon Magazine is great.

Soon, if it's not true already, magazine brands will matter more as marks of quality or tone than they do as gatherers and arrangers of content in a unified experience. By predicating its publishing model on stories that can be pried from the bundle and whose ideas stand on their own, Aeon confirms itself as a bankable brand synonymous with quality and depth. It publishes stories based not on how many clicks their headlines might generate, but on engaging people's attention for a meaningful period of time. That is the standard to which magazines of the mobile era must aspire.

-- Pando


"The longer we can defer making any commitments to a specific business model, the better we'll be," says Paul Hains,, "because the landscape is changing all the time."

That means Aeon's stories are free, even while the publication pays its writers at rates comparable to those paid by broadsheet newspapers. (The founders won't say exactly what that rate is, but Brigid Hains says 60 cents a word is "not a bad guess.") It also means there are no ads, and the editors don't mind if you leave the Aeon website to read a story somewhere else. A link to "Read later or Kindle" is placed on the same line as the by-line and the word-count, a subtle indicator that the story is king, even if it means readers ultimately spend less time on the site.

Example:

I speak four languages and am a ruthless assimilation ninja. I will renounce all kin in the name of camouflage because everything is a contest and I am a disgusting sell-out. It's the twin moon to my being popular in any context provided I put my mind to it. I'm sure there's a field of corn withering somewhere in my soul that fuels this despicable talent, but everyone's got to die of cancer some time, right?

-- My foreign mom.

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