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in U.S. Google searches, the most common word to follow the phrase "Is my husband . . ." is "gay." It is ten times more common than "depressed." It won't be long before Google will be able to provide the answer. Right now, just from your pattern of likes

In U.S. Google searches, the most common word to follow the phrase "Is my husband . . ." is "gay." It is ten times more common than "depressed." It won't be long before Google will be able to provide the answer. Right now, just from your pattern of likes on Facebook (and without relying on status updates or comments), an algorithm can determine with eighty-eight-per-cent accuracy whether you are straight or gay.

Sixty per cent of the time, it can tell whether your parents were divorced before you turned twenty-one. Rudder calls this trove of data "an irresistible sociological opportunity." He writes, "You know the science is headed to undiscovered country when someone can hear your parents fighting in the click-click-click of a mouse."

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