To embrace the Tofflers as intellectual role models
To embrace the Tofflers as intellectual role models is to make a damning admission: that one is far more interested in inventing half-clever buzzwords than in trying to understand the messy reality that those buzzwords purport to describe. In a recent article in Foreign Policy on the Tofflers, the Khannas are unusually candid about what it is they admire about them:
Need we say more [about this prediction]? Even though it was written during the Carter administration, if you remove the dates from the passage above you have a template for most of today's editorial columns on the aftermath of the current financial meltdown. It's all here: the identity crisis of corporations, skyrocketing commodity prices, morally bankrupt economists, and currencies in flux and free-fall.
So the Tofflers have much to teach us about the origins or the consequences of the current financial crisis! This of course is laughable. The fact that, three decades later, their glib, abstract, and pretentious writings can still serve as a template for the likes of the Khannas says more about the state of public debate in America today than it does about the accuracy of Toffler-style futurism.
-- Evgeny Morozov.
When the Khannas discuss the charms of their newly found profession in Hybrid Reality, the whole enterprise is revealed as a jargon-laden farce: "Futurism is a combination of long-term and long-tail, separating the trends from the trendy and the shocks from the shifts, and combining data, reportage, and scenarios." It doesn't sound like a very demanding job: "It helps to travel and be imaginative, but it is even more useful to observe children." And why all this effort? So that we can better predict the apocalypse. "Avoiding civilizational collapse will require harnessing technologies that help us decipher complexity, overcome decision overload, and produce comprehensive strategies." The Khannas have come to accomplish nothing less than the rescue of civilization.