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VW Diesel: lawyers wanted

James E. Tierney, a former attorney general in Maine who now runs a program at Columbia University that conducts research on state attorneys general, is less optimistic that the cases will move swiftly. While the Volkswagen company has been forthright in describing its diesel deception, he said, it will still be motivated to minimize any potential cost.

Potential damages for the company, Mr. Tierney said, might be "incalculable," with each false advertisement to consumers, for example, carrying a potential penalty. "This product was designed to operate illegally, and that is very serious," he said.

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