Coruscation

Clicks on mobile ads: accidental, when attempting to close the ad

Mike Pilawski, vice president for product at Vungle, which builds and serves mobile video ads, says some advertisers ask Vungle to make the whole screen clickable at the end of the ad -- not just the X or other specific buttons -- which would make the ad difficult to close. He says Vungle refuses to do that, but it does design ads with X buttons in the top left instead of the usual top right. The switch confounds some users, though he insists that is not the intent.