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Prof. Jeff Jarvis

Prof. Jeff Jarvis is the world's leading hyperglocal thinkfluencer and Journalism 3.0 advocate. He is cofounder of the Mogadishu:Reinvent unconference and CEO of Mogadishu Capital Partners LLC. He is not Jeff Jarvis.

But even the byline is a fake -- the author's real name is Rurik Bradbury, according to a 2012 piece in Slate. There is a real Jeff Jarvis, a professor at the City University of New York who writes about media and technology for Buzz Machine. Bradbury told Slate in 2012 why he adopted Jarvis's moniker:

"I chose Jarvis because he epitomizes a certain type of 'thinkfluencer,' " Bradbury told me, "someone with an online influence massively greater than the thoughtfulness of his positions. It's all style and rhetorical flourishes which don't stand up to scrutiny--but do grab attention." But it's not personal. "It's more of a general parody: a composite of Jarvis, Seth Godin, the media 'freetards' who insist paywalls, etc., are bad by definition."


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