Women on the site that are reaching out, and they're getting all of the benefits
OkCupid, Tinder and Bumble, the opening lines above might sound horrible. If you have used the apps, and you are a woman, those lines most likely sound horribly familiar.
The boring conversations -- if you can call them that -- tend to be started by men, owing to centuries of Western courtship convention that have remained mostly consistent in the digital age. But in data published Monday, OkCupid, a popular online dating site, said women who take the initiative to reach out to men are rewarded with higher response rates and more desirable men.
"There are women on the site that are reaching out, and they're getting all of the benefits," said Jimena Almendares, the chief product officer at OkCupid.