Track business' sales to aid investors
Second Measure by Mike Babineau and Lillian Chou tracks business' sales for investors.
Second Measure takes billions of anonymized credit card transactions and analyzes them so investors can see where consumers are voting with their dollars before a company's quarterly earnings come out.
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Mike Babineau was working at a video game company when a friend of a friend who worked at a hedge fund called him for help. The investor had 2 terabytes of data sitting on a hard drive that he wanted to analyze and he wanted to know how to upload it to Excel.