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Coalition of elite schools reshape college admissions

The Coalition for Access, Affordability and Success, a new organization led by admissions deans at top campuses, has announced an ambitious goal: to make applications more reflective and in tune with how students organize and express themselves. In April, it will offer free online planning tools and in July a new application, for the class of 2021.

Dean Paul Thiboutot at Carleton College, a coalition member, envisions chat rooms with his admissions officers or shopping-style prompts: "Could we send a reminder to someone that we responded to as a ninth grader who we didn't hear from? 'Remember, at one time you had Carleton in your cart?' "

With the Common Application now used by more than 625 schools, the coalition is marketing itself as a high-integrity brand. Coalition members must have a six-year graduation rate of at least 70 percent and meet students' full financial need or, if public, offer "affordable" in-state tuition (as yet undefined). So far, more than 80 of about 140 eligible colleges and universities have signed on, including all the Ivys, liberal arts elites like Amherst and Bowdoin and publics like Texas A&M and Miami University of Ohio.

Some criticism has gone to the very heart of the program: that drawing 14-year-olds into admissions tasks will make a stressful process more so. In an Oct. 13 letter to the coalition, 100 counselors from Jesuit high schools, many serving low-income and first-generation students, objected to pushing first-year students to think about college. They should be acclimating to high school, they wrote, and learning for learning's sake.

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