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Innovation, by GaryV

Some sort of meme will develop out of the "takeover culture" and it'll get really big. Think "Smirnoff Icing"--somebody or some brand is going to create a viral meme like that, but done on Instagram Stories. Maybe it's just running up to someone with your friends, scaring them, and running away. I don't know what exactly, but it's going to catch on.

-- GaryV


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