« Surly Moonlander: a piece of history | Main | Boxster: value »

Gary Vaynerchuk creating content that builds your personal brand

Does creating and sharing videos of mindless tedium, not polished delivery of well-produced conclusions, make you an influential thought leader ?

Gary Vee makes the case that is that it can.

Document, don't create !

In very simple terms, "documenting" versus "creating" is what The Real World and the Kardashians is to Star Wars and Friends. And don't get confused--just because you're "documenting" doesn't mean you're not creating content. It's just a version of creating that is predicated more on practicality instead of having to think of stories or fantasy--something that's very hard for most people (including myself).

Think about it: you can ponder about the strategy behind every post and fabricate yourself into this "influential person"... or you can just be yourself.

Creating this influential persona might seem especially hard if you're just someone starting to climb the ladder. And I get it--for some of you there's a lot of pressure in that. You think that some 30 or 40 or 50-year old is going to listen to your rant video with cynicism and think "what does this kid know?"

But, one of the biggest mistakes people make when creating content for their personal brand is trying to oversell themselves because they think that's what's going to get people's attention. Whether you're a business coach or motivational speaker or artist, I think it's much more fruitful to talk about your process than about the actual advice you "think" you should be giving them.

Documenting your journey versus creating an image of yourself is the difference between saying "You should..." versus "my intuition says...". Get it? It changes everything. I believe that the people who are willing to discuss their journeys instead of trying to front themselves as the "next big thing" are going to win.

So, when I say to put out those 6-7 meaningful pieces of content a day, just pick up your smartphone, open Facebook Live, and just start talking about the things most important to you. Because in the end, the creative (or how "beautiful" someone thinks your content is) is going to be subjective. What's not subjective is the fact that you need to start putting yourself out there and keep swinging.


TrackBack URL for this entry:

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)