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Adsense for the masses

Major publishers admit to 'advertiser-friendly' skew:

If you want to take something good and make it less good, there's no more reliable method than to chop it up into tiny bits and then recombine them. A door made of particleboard isn't as strong as one made of solid pine. An MP3 of a song lacks the sonic richness of a high-fidelity record. A hamburger may or may not be as delicious as a rib-eye, depending on your personal taste, but it's definitely likelier to contain fecal bacteria and pink slime.

The global advertising industry is currently experiencing its own version of food poisoning from tainted ground beef. Johnson & Johnson, Verizon, and AT&T are among the giant marketers that have stopped buying ad space on Google's ad network and on YouTube in response to reports of ads appearing alongside hate speech, ISIS recruiting propaganda, and other objectionable content. Racing to contain the boycott, Google issued an apology on Tuesday and said it is taking steps to ensure greater "brand safety" in the future. Those steps include "taking a tougher stance on hateful, offensive and derogatory content," changing the default settings for ad campaigns, and giving marketers new controls allowing them to exclude specific websites or types of content from their campaigns.


"We'll be hiring significant numbers of people and developing new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising," Google's chief business officer, Philipp Schindler, wrote in a blog post.

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