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MAGA Mindset: Making YOU and America Great Again, Cernovich

A gorilla may be strong enough to mash you into the pavement, but that doesn't mean he knows anything.

In his conspiratorial and misogynistic pronouncements, Cernovich is a run-of-the-mill creature of the online alt-right. He nevertheless makes for an interesting subspecimen, as one of the only fixtures of the movement to parlay his politics into a self-help brand. Cernovich's blog and books are not just Trumpist propaganda. They sell a lifestyle, a package of inspirational macho clich├ęs to help weedy, socially inept men become their ultimate selves. Cernovich takes Trump's sales pitch one step further: Make America Great Again is not just a political program. It is a whole new you.

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