MAGA Mindset: Making YOU and America Great Again, Cernovich
A gorilla may be strong enough to mash you into the pavement, but that doesn't mean he knows anything.
In his conspiratorial and misogynistic pronouncements, Cernovich is a run-of-the-mill creature of the online alt-right. He nevertheless makes for an interesting subspecimen, as one of the only fixtures of the movement to parlay his politics into a self-help brand. Cernovich's blog and books are not just Trumpist propaganda. They sell a lifestyle, a package of inspirational macho clichés to help weedy, socially inept men become their ultimate selves. Cernovich takes Trump's sales pitch one step further: Make America Great Again is not just a political program. It is a whole new you.