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Rapha riders ride

Alliana Semjen, 25, a marketing manager at NBC, and her boyfriend Matthew Schwartz, 27, a lawyer, came to watch the race in matching cycling gear. Two to three times a week, they say their alarm wakes them at 4:30 a.m. so they can do a couple laps around Central Park before work.

As the riders went into the final stretch, a barista at Rapha placed a sign on the counter. It read, "5 km to go. No service. (Watch the race)".


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