Matching algorithms
Other sites are trying to move past the algorithm. A start-up called myMatchmaker uses in-the-flesh people as intermediaries. Some, like Nerve.com, and How About We, aim to streamline the process and encourage interactions around more than a profile.
But Kevin Slavin, a game developer who studies algorithms, says those sites are already starting from a flawed base.
The digital personas we cultivate on Facebook are often not very indicative of who we are, he said. "A first date is the most tangible instance of you being the best possible version of yourself, the version you think will be the most attractive to someone else," he said. "It is impossible for that to be the same person on Facebook."
Rob Fishman, who helmed the development of Yoke.me, says he views the service as an icebreaker, not as a crystal ball capable of divining whether or not someone is your one true love. "We aren't saying you will want to spend your life together; you don't even know each other yet," he said. "You like the same band, talk amongst yourselves."
