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The scourge of unusable golf balls ?

A new study by Katherine A. Burson, a marketing professor at the University
of Michigan, shows that, when we buy things like golf balls and digital
cameras, we generally do a poor job of evaluating our skills, and so
get stuck with unsuitable products.

-- James Surowiecki

The scourge of unusable golf balls ?

See also menu paralysis in behavioural economics


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