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Twitter ethics panel ? #sponsor

Ted Murphy, the C.E.O. of Izea, now a 30-person business backed by $10 million in venture capital, said the company initially "made a big mistake" by not setting disclosure standards for publishers and advertisers. Today, ad networks promote their standards; Izea's ads on Twitter are typically demarcated with signifiers like "#ad" or "#sponsor."

A Friend's Tweet Could Be an Ad
Published: November 22, 2009
A group of start-up marketers see value in getting regular people to send a sentence or two of text to their friends and admirers.


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