Vulgar prestige of bottle services in NY
It used to be the promoter who was at the forefront.
Over the last three years, it’s very much the bottle hosts
who have become the most prominent person in the club.
-- Jamie Mulholland, an owner of Cain on West 27th Street.
To critics of bottle service, these hosts are further trappings
of a warped system in which the old intricacies of after-hours
chic have been vulgarized down to mere spending power.
For club owners, bottle hosts who bring in business help
them survive in an increasingly competitive industry in
which overhead costs like insurance and rents are climbing,
scrutiny by the city and law enforcement is increasing, and
some clubs are losing revenue as traditional New York
patrons pause in their tracks at the sight of the police
barricades blocking off West 27th Street, known informally
as club row.
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