Fake campaign news was clickbait to spamvertizers
Sometimes it was hard to tell who was doing the trolling and for what purposes. Aleta Pearce, 54, who lives in Malibu, California, was an administrator of half a dozen pro-Sanders Facebook groups and a member of many others. In May 2016, she posted a memo to various Facebook groups about the fake news issue, warning of bogus sites.
"The pattern I'm seeing is if a member is repeatedly posting articles that are only from one URL that person is just there to push advertising," Pearce wrote. "They probably have a sock account with little to no content. They are often from Russia or Macedonia." (A "sock" or "sock puppet" account uses a false identity to deceive.)
Pearce added, "Please share this with other Bernie groups so we can put an end to this spam bombing that's filling up our pages and groups. It's time to chase the mice out of the hen house and send them a message. They don't know who they are messing with."
The first tidal wave of spam was mostly anti-Bernie, Pearce recalled, posted by Clinton backers. (David Brock's Clinton-backing super PAC had likely paid for some portion of those.) But after Clinton became the Democratic nominee in July, Pearce noticed a switch to anti-Hillary messages with links to fake news and to real news with obnoxious pop-up ads.
"Every site publishing those ― you clicked on the article, you would be slammed with ads and strange articles," Pearce told HuffPost. "It was overwhelming. It was 24/7."